PlayTown
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PlayTown
Founder's Pitch Retail Sophisticated
Overview Financial Model Revenue Buildup Scenario Derivation IPO Basis Beyond Rawang
Data room · The three-app stack

Beyond Rawang · the tech stack.

The venue is the flagship. The software is the network. Three live, in-house apps — academy platform, events engine, venue OS — all exist today, scale at near-zero incremental cost, and ship to Sites 4–6 and up to 30 licensed sites on day one.

The thesis Develop the player · Monetize the visit · Own the network. The moat isn't one park in Rawang — it's the stack that scales across SEA.
App 1 of 3 · Develop the player

academy-app

academy platform LIVE 1 Sep 2026 · MetaPlay first tenant

Multi-tenant academy platform — enrolment, scheduling, coach consoles, parent billing, attendance-gated grading. MetaPlay is tenant #1 from 1 Sep 2026; each new academy is a tenant on the same codebase, no per-country payment rail to rebuild. Top of the funnel: the child who trains weekly becomes the family that visits, competes and spends.

Anchor 1

Top-ups from parents

Terms, sessions and packages pre-paid in-app — recurring, prepaid revenue, billing fully automated.

Anchor 2

Stickiness — weekly 4×

An enrolled player trains up to four times a week — a family touching PlayTown every few days, not once a quarter.

Anchor 3

Visible growth — /100

Attendance 40 + Spark/Focus/Game 20 each = /100 with bands. Measurable progress — the strongest retention lever in youth sport.

Anchor 4

Funnel to events

Roster → bracket. Academy rosters feed the events engine with pre-qualified, pre-registered participants.

App 2 of 3 · Fill the calendar

events-app

events.metahub.my LIVE · Malaysia SME Cup + DREAMS FH Cup running

Already in production — Malaysia SME Cup and DREAMS FH Cup run on it today. Registration, brackets, scheduling and results across six event types; deployable at every venue in the network on the same software.

Schools Parties Corporate days Corporate training Tournaments Leagues

Events revenue trajectory · 40% EBITDA margin

RM 0.91m Y2 → RM 6.19m Y12 at 40% EBITDA on the Events stream (Model v2.1; group EBITDA margin ~49% at Y7). Empty weekday and off-peak inventory becomes sold capacity.

Y2
RM 0.91m
Y4
RM 1.90m
Y6
RM 3.10m
Y8
RM 4.30m
Y10
RM 5.30m
Y12
RM 6.19m
App 3 of 3 · Monetize the visit

playtown-app

venue OS LIVE · booking backend built

Booking, entry, in-park spend and wallet in one flow — one identity · one wallet · one gate. Guest checkout (no sign-up friction), phone-camera QR instead of RFID, and a prepaid wallet float = negative working capital. White-label from day one for a 5% royalty from 30 licensed sites at maturity.

1

Booking

Guest or member checkout — sessions, combos and parties paid before the family leaves home.

2

Entry

Phone-camera QR gate — scan-to-enter with wristband print at the door. No RFID, no proprietary hardware lock-in.

3

In-park spend

Scan-to-charge POS — food, add-ons and activities on the wallet with one scan. Every ringgit captured and attributed.

4

Wallet reload

Bonus-ladder top-ups pull spend forward. The prepaid float sits with PlayTown.

The stack, combined

Three apps, one flywheel.

The academy creates the habit, the events engine creates the occasions, the venue OS captures the spend — and the stack ships to the next site as software, not headcount.

Develop the player · Monetize the visit · Own the network

Sites 4–6 (built with the RM 10m ACE raise) and up to 30 licensed sites inherit all three apps at near-zero incremental software cost. Owning one park vs owning the operating system for parks.

academy-app
Habit
Weekly training · prepaid top-ups · /100 progress
→
events-app
Occasions
Roster → bracket · six event types
→
playtown-app
Spend
Booking → QR gate → POS → wallet
→
next site
Ship as software
Sites 4–6 + 30 licensed sites
academy-app

Develop the player

Weekly training habit, prepaid parent top-ups, /100 visible progress, rosters that feed tournament brackets.

events-app

Monetize the calendar

Six event types filling weekday and off-peak capacity — RM 0.91m Y2 to RM 6.19m Y12 at 40% EBITDA, live today.

playtown-app

Own the network

White-label venue OS — booking to wallet reload — deployable at every licensed site, 5% royalty from 30 sites at maturity.

Licensee

Pays the capex

Builds and operates the site on third-party capital.

+
PlayTown

Brand + the three-app stack

Near-zero incremental software cost per site.

=
Royalty

5% of site gross revenue

RM 0.55m Y7 → RM 1.5m/yr by Y12 on zero PlayTown capex.

SiteOpensFunded byCapexContribution (Model v2.1)
Site 1 · Rawang2H 2027 · Y1 = FY2028This RM 7m roundRM 7mRawang venue revenue RM 1.58m Y1 → RM 6.7m Y7
Site 4 · major (Rawang-equivalent)Y6 · FY2033ACE Y5 proceedsRM 7mSites 4–6 PAT: Y6 RM 1.0m → Y7 RM 2.15m → Y8 RM 3.6m → RM 4.6m/yr Y10–Y12
Site 5 · satelliteY7 · FY2034ACE Y5 proceeds~RM 1.5m
Site 6 · satelliteY8 · FY2035ACE Y5 proceeds~RM 1.5m
Licensed sites 7–30Building to 30 by Y10–Y12Licensee capexRM 05% royalty on gross · RM 1.5m/yr by Y12

Why this matters to an investor

The RM 7m round builds one flagship — and capitalises a company that already owns three production software assets. ACE-funded Sites 4–6 open with zero software build cost; licensed sites 7–30 pay a royalty on their revenue, not capex on our balance sheet.

The flagship proves the model. The stack multiplies it. A venue company priced like a venue company, carrying a software network inside it.

Full brief →
Sophisticated Investor Brief
The complete investment case — structure, returns calculator, scenarios.
Model →
Financial Model (live sliders)
The v2 P&L this stack drives — stress the revenue ramp, sites timing and P/E yourself.
Companion →
Revenue Buildup
Where the venue revenue comes from, facility by facility.
Companion →
ACE Valuation Basis
Why 13.4× Base, why RM 40m at Y5 / RM 75m at Y7 — the Bursa and TCC peer-set arithmetic behind the ACE Transfer of Listing.
PlayTown Rawang · Investor Data Room
PlayTown Ventures Sdn Bhd · Bandar Tasik Puteri, Rawang, Selangor
Figures derived from PlayTown Ventures Financial Model v2.1 (Oct 2026; Y1 = FY2028, Y5 = FY2032)
This brief is for invited sophisticated investors only. Not an offer to sell or a solicitation to buy securities.

Contact ken@playtown.my